Smirnoff White Plain Vodka

Product Information

The liquid has been freeze filtered at -6°C which results in an exceptionally smooth taste. Freeze filtration signifies a continuing revolution in SMIRNOFF'S distillation process - vodka is chilled to below freezing point and passed through state-of-the-art charcoal filters resulting in an exceptionally smooth vodka. Smirnoff "Expertly Mixed". Smirnoff No. 21 vodka premixed with cola or tonic water in a 250-ml can. Cola mix is 6.4% ABV, tonic is 7.5% ABV. Smirnoff Ice, 5% ABV. In the United States, it is a malt beverage; elsewhere it is vodka-based. Labeled as "Spin" in South Africa.

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The vodka is unaged, made using a traditional filtration method developed by P. A. Smirnov. Recipe No. 21 was created by Smirnov's son Vladimir after escaping Russia during the October Revolution. By the mid-­1970s, Smirnoff had become America’s top­-selling spirit, only to be eclipsed by Bacardi for the next 30 years. Beyond lay the rest of the world, and “one of the reasons why Smirnoff has been so successful”, says Atkinson, “is that we have invested in local production in all the key markets. That has enabled us to live up to that original brand DNA of being for everybody because it means we can get to a price point that makes us a mass-market proposition.” The brand is produced in 16 countries, including the Philippines, India, Latvia and Kenya to the original 1864 recipe, according to Atkinson, though he admits the grain from which the spirit is distilled does vary. Smirnoff Sours Fruit Punch. Smirnoff No. 21 Red Label vodka flavoured with fruit punch in a 500-ml, 750-ml, or 1 liter bottle. [2014]In 2016, Smirnoff introduced two new Smirnoff Ice flavors: Electric Mandarin and Electric Berry. Also in 2016, Smirnoff introduced the new Spiked line, available in Original, Screwdriver, and Hurricane Punch, as well as their Sourced line of fruit juice vodka, available in Ruby Red Grapefruit, Pineapple and Cranberry Apple. Having been born in Russia, Smirnoff has reigned supreme in the US for decades. Now it must face the challenges the future poses. Smirnoff Vodka and Cranberry Juice. Smirnoff No. 21 vodka premixed with Ocean Spray Cranberry Juice in a 250-ml can. SMIRNOFF WHITE is inspired by the innovative nature and inventive spirit of founding father, Vladimir Smirnoff, who was determined to shake up the world of vodka in his quest for perfection. Neither the nationalisation of his successful vodka business nor a revolution that forced him and his family to leave Russia made him waiver in his commitment to innovation. He rebuilt his business founded on pioneering principles which, today, have inspired the brand and the creation of SMIRNOFF WHITE. Diageo unveiled the new product at the recent IAADFS Duty Free Show of the Americas, where it told travel retail journalists that the introduction of Smirnoff White will be its largest vodka launch in travel retail to date, in line with the Diageo Global Travel team’s wider premiumisation strategy. A global rollout of Smirnoff White in the channel will be supported by numerous high-impact activations.

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A 2013 study found that Smirnoff malt beverages were the second-most popular brand specific alcohols consumed by underage youths in the United States. [13] Ryan, Bill (19 February 1995). "Smirnoff White Whiskey -- No Smell, No Taste". The New York Times . Retrieved 8 May 2013. Top 10 best-selling vodka brands". www.thespiritsbusiness.com. 23 June 2015 . Retrieved 30 May 2017.Have you noticed the weird alcohol content of 41,3% in this? I don’t know what’s up with that, but the taste was astonishingly smooth. Smirnoff White vodka went down very gently, and it had an almost sweet note to it. The aftertaste was good, too. It just didn’t seem to be just as aromatic as I would have liked it to be. There was something cool about it. And by cool I mean cold. Pyotr Arsenyevitch Smirnov (9 January 1831 – 29 November 1898) founded his vodka distillery in Moscow under the trade name PA Smirnov in 1864, pioneered charcoal filtration in the 1870s, and by 1886 had captured two-thirds of the market in Moscow by virtue of the first use of newspaper advertising while suppressing clerical calls for temperance by generously contributing to the clergy. Russian royalty reportedly regarded Smirnov as a favorite. When Pyotr died, his third son Vladimir succeeded him. The company flourished and produced more than four million cases of vodka per year. It is inspired by the innovative nature and inventive spirit of Vladimir Smirnoff and his quest for perfection. Neither the nationalisation of his successful vodka business nor a revolution made him waiver in his commitment to innovation. He rebuilt his business founded on pioneering principles which, today, have inspired the brand and the creation of Smirnoff White.” I paid around 20€/700ml, so the price was pretty good, especially for something you would get at an airport. Another thing that I liked was the bottle design. It felt like a welcome break from all the frosted glass bottles that you would get in the luxury vodka market. Grey Goose, Snow Queen, and Belvedere come to mind. Smirnoff Classic Mix. Smirnoff No. 21 vodka premixed with either lime soda or cola in a 70-cl bottle.

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a b c "Stoli Vodka, Smirnoff – neither made in Russia – being dumped out as states boycott". 28 February 2022. The striking, crisp white bottle of Smirnoff White reflects the crystalline formations found in the purest arctic ice and highlights the quality credentials which are the hallmarks of this new vodka,” says Diageo.

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When the Tsar nationalized the Russian vodka industry in 1904, Vladimir Smirnov was forced to sell his factory and the brand. During the October Revolution of 1917, the Smirnov family fled the country. In 1920, Vladimir Smirnov established a factory in Constantinople (present day Istanbul). Four years later he moved to Lwów (then in Second Polish Republic, now Lviv in Ukraine). He renamed the vodka "Smirnoff". It sold marginally well but not nearly as it had in Russia prior to 1904. Although an additional distillery was founded in Paris in 1925, sales remained far less than that produced in Russia.