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Available in four different themes, each of the brand's ‘ultimate’ #SoberNotSorry hampers contains a selection of soft drinks for you to road test at home, including J20, Drench, Robinsons squash, and their Teisseire 0% French syrups. Many of the UK’s leading convenience operators, plus a number of up-and-coming stores that have benefited from significant investment, are in the running for the awards, which recognise both all-round excellence and outstanding achievement in key categories and disciplines in the convenience marketplace. If you’ve ever looked at a digital marketing services strategy and thought “Hmm, I wonder what this section about competitor and market research is for”, just remember all these terrible advertising ideas. That’s what it’s for. Avoiding that.
Robinsons Refresh’d – Going Up The Country – TV Advert Songs Robinsons Refresh’d – Going Up The Country – TV Advert Songs
The ad features Gillian Jacobs and was directed by Ghostbusters director Paul Feig. At first sight, the ad seemed destined for greatness. Poorly executed satire, broken guarantees, and lazy writing can sink even the most expensive marketing campaigns. If you are heading a marketing campaign in 2018, steer clear of sensitive issues and anything that could be construed as negative, such as political issues regarding race, sexism, and the environment. A good way to #fail at advertising is to guarantee one thing and deliver another. That is exactly what happened with Vodafone’s advertisement featuring Martin Freeman. A nationwide sampling campaign sees over 190,000 bottles of Refresh’d distributed in 10 cities across the country.
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Available in two flavours – Raspberry & Apple and new Peach & Mango, the range will sport a brand-new look and unite the portfolio under its well-known brand name, helping retailers capitalise on the summer on-the-go opportunity. An extension of the Robinsons squash brand, the drink is available in Raspberry & Apple, Orange & Lime and Apple & Kiwi flavours and contains real fruit and no artificial colours. Britvic launched the variant to appeal to “health-conscious consumers looking for more interesting and lower sugar fruit drink options”. The lesson: It’s not uncommon for brands to rally behind a cause to show solidarity and support for their customer base, but doing it ironically is generally considered a stupid idea. Subway’s Extremely Annoying Advertising #Fail Phil Sanders, out-of-home commercial director at Britvic, said: “As restrictions ease over the coming months, it will be crucial for retailers to offer their customers soft drinks in on-the-go formats that they instantly recognise in the chiller. Relaunching this range will help retailers capitalise on the changing consumer habits and needs, while providing them with a no added sugar alternative. Each winner will receive 1x #SoberNotSorry hamper containing a range of Britvic soft drinks. No cash equivalent.
Our Products | A Refreshing Real Fruit Taste | Robinsons
To help fans stay refreshed, Robinsons will also be offering free samples of Refresh’d to consumers in the queue and encouraging visitors to fill their reusable bottles, paper cups or own bottles up for free with their brand-new Fruit Creations range.
The ad features a straw systematically destroying nature, including a moment where it literally strangles a tree. Depicting a human quenching her thirst with the figurative destruction of the environment, with the tool that is actually helping to destroy the environment, was a little too on the nose for some consumers. It is not uncommon for brands to miss the mark regarding their advertising and the brand image they wish to portray, but it is generally seen as moronic to claim support for feminist causes then launch a pink beer line called Pink IPA: Beer for Girls. The ad is thirty seconds of a celebrity telling the audience to “just do you” and if “doing you” includes drinking a diet coke then… “that’s ok.” The ad then states “Vodafone guarantees your home broadband speeds or money off until it’s fixed”. On its own, the ad seems to be a simple attempt to guarantee broadband speeds and offer a deal to the consumer.
Robinsons re-launches Refresh’d range with new flavours
Britvic has also launched a ‘Let there be fruit’ campaign under its Robinsons bran to help “flavour a billion water moments”. The ‘Let there be fruit’ campaign aims to show kids and adults that whenever and wherever people are drinking water, there’s an opportunity to make it more enjoyable.”The lesson: If you are going to offer a deal to consumers, you should be confident that you can honor it. Diet Coke Commercial Ad #Fail The lesson: Marketers should be aware of the current political environment and the emotions that surround each side of a debate and avoid stoking the figurative fires for capital gain. Robinsons Refresh’d Ad #Fail
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