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Here’s Laura dressed-up as Amelia when we filmed her reading from her first book Amelia Fang and the Barbaric Ball earlier this year in a creepy graveyard. Suitable for Halloween, medieval cosplay, renaissance costume, performance, fancy dress party, theme party, carnival, etc A report, commissioned by World Book Day, showed how World Book Day welcomes children into the world of books and reading in two ways: by helping them become book owners, many for the first time, and by supporting many other activities and experiences essential for building life-long readers. The survey found that, on World Book Day, children aged 8 to 11 enjoyed dressing up, new books and reading. As well as finding dressing up fun, children’s comments indicated it had benefits for their imagination and could even inspire wider reading.
The dual strategy marketing campaign will combine content on both Rubies UK and author Laura Ellen Anderson’s social channels, so the costumes can be seen by a wider audience. The Amelia Fang costume is the newest licence in Rubies’ portfolio and is projected to be one of the most successful ones of the year.
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The Amelia Fang book series, (published by Farshore/HarperCollins UK) has sold over 380,000 copies in the UK, and has been translated into 24 languages worldwide. It follows a little vampire with a big heart through adventures in the city of Nocturnia. Originally appearing in Dodie Smith’s story The Hundred and One Dalmatians, Cruella has become a classic baddie and is guaranteed to give anyone a chill (especially dog lovers!).
This year’s World Book Day is on 7 March and if you’re feeling stumped for costume ideas, look no further! We’ve put together a few suggestions inspired by some of our favourite Farshore characters. The book is based on the popular TV episode of the same name, written by Novel Entertainment’s co-founder and creative director, Lucinda Whiteley, and follows Henry on the trip of a lifetime, even though it isn’t quite what he was expecting.
Rubies has teamed up with Novel Entertainment for the promotional activity which offers an exclusive giveaway alongside the Horrid Henry dress-up costume. Here’s a fab pic of Laura Ellen Anderson, the author and illustrator of the series, dressed-up as Amelia when we filmed her reading from her first book Amelia Fang and the Barbaric Balllast year in a creepy graveyard.Amelia and friends live in the spooky land of Nocturnia, which means that you can take the Halloween costume box down from the attic 6 months’ early! Rubies also recognises that some children do not enjoy the thought of dressing up and not all have access to costumes so, as part of its All Dressed Up campaign, the company helps by encouraging more donations of costumes to be re-used after the event. Amelia Fang is a fantastic licence for us to acquire as it is a beloved book series, with a strong and growing group of fans consisting of both children and parents.”
Just in time for Halloween, there's a brand new heroine for you to meet - say hello to Amelia Fang!
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Everyone’s favourite grouchy old man made a surprise appearance this year in the hilarious Natboff!: One Million Years of Stupidity. The costume includes white shirt, white waistcoat, red band, white gloves, and vampire cape with collar. Keep collections to yourself or inspire other shoppers! Keep in mind that anyone can view public collections—they may also appear in recommendations and other places.
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