Misfits Vegan Protein Cereal, Chocolate Flavour, High Protein, Low Sugar, Vegan Cereal, 2 Pack

Product Information

Misfits’ new vegan cereal launch follows on from a rebrand earlier this month, suggesting a potential change of direction for the company. “As our brand and community have evolved, so too has our image — we hope you guys love our new look as much as we do! With the same great taste, of course,” the brand said on social media. SOYA Protein Isolate, Tapioca Starch, Inulin (Chicory Root Fibre), Coconut Oil, Cocoa Powder, Natural Flavourings, Salt, Sweetener: Sucralose( Soya ) When you open the box, it smells like you just stepped into a bakery where all they bake are chocolate donuts topped with chocolate frosting. Traditional breakfast cereals tend to be loaded with sugar and are low in both fibre and protein, a combination that will send you on a blood sugar rollercoaster. Instead, look for a cereal that is high in protein, low in sugar and rich in fibre – these are the three macronutrients to be looking for. Bonus points if you can find a cereal that contains lots of nuts and seeds, which add additional protein and fats to create a more balanced meal.” – Clarissa Steer Clear Of Sweeteners Overall pretty bland protein bars. I find the product images and claims of oozing caramel layers a bit misleading, in reality the bars are pretty dry and you do not get that experience of oozing caramel. You also get the odd bar which has a chalky white texture to the chocolate. It's a shame because the branding is brilliant but the bar itself needs a serious rethink.

An overwhelming number of food products that claim to be healthy are made with artificial sweeteners – this means brands can make claims about a cereal being low-sugar whilst still tasting sweet. However, regular consumption of artificial sweeteners has been linked to changes in the gut microbiome and they are something I advise my clients to actively avoid. At the same time, look out for real sugar on an ingredients label, which can be disguised as cane juice, dextrose, isoglucose, jaggery, maltose and barley malt.” – Clarissa Watch Out For Wheat I appreciate as a company you have your eyes fixed on America right now, but don't forget your loyal customers who got you there.Ideal for those looking for a nutritionally balanced start to the day, each bowl of Eleat contains 12.5g of protein, 10.5g of fibre and just 1g of sugar. All four flavours are free from gluten and suitable for vegans, too. “Eleat offers a complete source of protein,” adds Sarah. “It uses a unique blend of plant protein from soy and sunflower and contains all nine essential amino acids that can’t be made by the body. The cereal is sweetened with stevia, a natural sweetener, and contains rosemary extract, which is an antioxidant and keeps the product fresher for longer. However, steer clear of the strawberry flavour – it contains maltodextrin, which can spike blood sugar and offers no nutritional value.”

Misfits is a very popular brand overseas, and they’re doing their best to break into the US market now as well. However, trying this cereal dry was very disappointing. Yes, you taste some chocolate, but it’s closer to the flavor of chocolate protein powder than it is actual cocoa powder. If you love the combination of chocolate and cinnamon, you’re going to be horribly disappointed by this cereal. It had been created to target “mainly millennials and gen Z” shoppers who loved cereal but were “concerned about their health and what they consume”, the brand added. What can I say, misfits have really set the boundaries high for a vegan protein bar that provides 15g of protein and still taste epic like a ‘standard’ chocolate bar. Totally recommend even if you aren’t vegan! 🤩

I suppose that’s why they don’t list the cup measurement alongside the weight measurement on this one. Cereals like Weetabix and All Bran are wheat-based, which may seem like a healthy option, but wheat can irritate the gut and cause bloating. These big-brand cereals also all contain sugar. At the same time, wheat bran contains phytic acid (a natural substance found in wheat), which can prevent the absorption of certain nutrients such as calcium, magnesium, zinc and iron. If you enjoy these cereals, enjoy them sparingly and in small amounts.” – Kate Delmar-Morgan, nutritional therapist at the Institute for Optimum Nutrition Choose Granola Wisely When I measured out a serving, I did realize that 40g of cereal is rather small. While that’s a typical serving size for cereal, since this one is so dense and compact, that 40g equates to very little volume. Extremely disappointed by this company's recent service. I have been a long and loyal customer. As a vegan these bars are ideal for me to get a protein hit.

Misfits co-founder Henry Sether said the NPD and rebrand would “widen our brand appeal and allow us to branch out into more categories and territories, cementing ourselves as a leading innovator in the plant-based functional food space across the globe”.These bars are unbelievable for meeting the above criteria, I can’t believe how good they taste and a whole bar has 6.8g carbs of which 0.9g is sugar (hazelnut ones) Misfits launched its Protein Cereal in two flavors, Chocolate and Chocolate Cinnamon, which we snapped up following their launch to see how they measure up against the many other high-protein cereals on the market. There is a growing mountain of functional products in the cereal format, and many of them are incredibly on point and enjoyable, so Misfits Protein Cereal has its work cut out for it. Review

SOYA Protein Isolate, Tapioca Starch, Inulin (Chicory Root Fibre), Coconut Oil, Cocoa Powder, Natural Flavourings, Salt, Sweetener: Sucralose. ( Soya ) The smell of this cereal reminds me of a really strong evergreen air freshener, and the taste reminds me very much of Big Red gum because the cinnamon flavor is so strong. I had heard amazing things about their protein bars, but as a lover of cereal, I needed to give their protein cereal a try first. Being 100% vegan, low sugar, and high protein, I have to admit that my expectations for the cereal going into this review were extremely low. However, the cinnamon tells a different story. In fact, the cinnamon flavor of this cereal is one of the most potent smelling and tasting cereals I’ve ever experienced.Made with just nuts, seeds, natural flavouring like vanilla extract and either coconut oil or butter, these clean, low-carb and high-fat granolas get the nutritionists’ vote. “There is very little processing here, which is ideal,” says Sarah. “The ingredients are either left raw or gently baked, so the nutritional value isn’t interfered with. The cereals are also free from preservatives, which can be disruptive to the gut microbiome.” However, if you are on a low-fat diet, Clarissa says this granola is best avoided. “There’s 16g of fat per 30g bowl, which is a small portion. Consider using it as a sprinkle on yoghurt rather than eating a whole bowl if you’re watching your fat intake.” The NPD – which would not only target breakfastbut also midday and evening occasions – replicated “the sugary and non-nutritious cereal brands in the market, without the actual junk”, said Misfits. Misfits cereal is very crunchy, has decent flavor overall, and has an impressive amount of protein per serving. Choc cinnamon does not smell or taste at all like chocolate. If you were to do a blind taste test, you’d never know that this was a chocolate flavor.