Cobra Premium Indian Lager Beer, 12x620ml

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Every day is different, and much of it is filled with my work in the House of Lords, as I’m politically active and take part in a lot of debates. Every day involves some sort of work on Cobra, as well as exercise – I learned to box with the Gurkhas when I was eight and still like to keep fit. What would your top tip be for anyone who wants to make their first million?

All beers start with grain, water and yeast. Those are the three main ingredients, whether you are talking about Bud Light or a Belgian Trappist beer. Most of the time, brewers will also add hops – a kind of fruit which adds zing and zest to beers. Bilimoria, Karan (2007). Bottled for business: the less gassy guide to entrepreneurship. Capstone Publ. Ltd. (a Wiley Company). ISBN 978-1-84112-726-2. Cambridge was where I came up with the idea for Cobra Beer,” he said. “I’ve always been a big beer lover, which makes me typical of a lot of entrepreneurs, in that usually your ideas come from either your love for something or your hatred of it.Bilimoria, Karan (2007). Bottled for Business: The Less Gassy Guide to Entrepreneurship (1sted.). Chichester: Wiley. pp.46–49. ISBN 978-1-84112-726-2.

I qualified as an accountant with what’s now Ernst and Young, then went on to study graduate law at Cambridge, as I already had a degree in commerce from an Indian university. I’d eat at Indian restaurants at least twice a week, and I’d always get a beer with my meal. The lagers were always too gassy, though, and a pale ale was too bitter. I wanted a beer that had the refreshment of a lager and the coolness of a pale ale – one that could go perfectly with any food, not just a curry.” Home brewing kits – All over the UK, more and more people are choosing to ditch commercial beers and create their own. Whether you want to create a dazzling IPA, a full-bodied stout or a floral wheat beer, you can find kits that will include all of the ingredients and, just as importantly, the guidance required to pull it off. I’ve nearly lost my business three times, and every time the same three things have seen me through – the strength of our brand, my personal integrity, and the support of my wife,” he continued. “I met her at a house party that I almost didn’t go to, a year after I had started working on Cobra, and it was literally love at first sight. It was one of those ‘Sliding Doors’ moments, because I hadn’t planned to get married until I was in my forties. She has been by my side the whole time. Today though we’re the biggest Indian beer brand outside of India, and the most well-known Indian consumer brand in the UK by far – so I think I can say that we’ve done okay.”a b c d e f "COBRA – Indian Lager Beer". TheDrinkShop.com. 2010-03-02. Archived from the original on 2011-07-16 . Retrieved 2010-10-03. a b Smale, Will (5 August 2014). "How Cobra Beer regained its sparkle". news.bbc.co.uk. BBC News . Retrieved 27 November 2014. Goodman, Matthew (2009-05-31). "Cobra beer saved from administration at last gasp". The Times. London . Retrieved 2010-04-30. Saisons – Becoming ever more popular with craft breweries, saisons are a relatively new variety in the UK. Usually containing over 7% alcohol by volume, saisons tend to be fizzy like lager and have a fruity taste. Specifically developed as a summer beer for farm workers to refresh themselves, saisons have started to catch on, and there are hundreds of varieties to choose from. In the decades since Cobra began trading in 1989, the business has faced huge challenges. One of the biggest came when Lord Bilimoria’s business partner decided to leave the company.

Firstly, let's explain a little about what beer actually is. Obviously, there's a lot of difference between a pale ale and a stout like Guinness, but both drinks have some things in common. Although originally intended to be named 'Panther', the name was changed to 'Cobra' when a focus group found the latter more appealing. The first shipment of Cobra was imported to the UK from the Bangalore-based Mysore Brewery in 1990, at the start of the early 1990s recession, [1] however, large consumer demand and increased import costs prompted Bilimoria to move production to the United Kingdom in the mid-1990s. [6] Pilsner – Developed in what is now the Czech Republic, Pilsners are really another form of lager, but with a twist. They are much more heavily hopped than most northern European lagers, often giving them sharper, floral flavours that many drinkers adore. Lord Bilimoria’s father, who lived in India at the time, took some time to believe in his son’s venture. “My father was commander in chief of the Central Indian Army and head of the Gurkhas in India. When I came over to brew the beer, so I’d go to visit him. He was in command of about 350,000 people at that point, and he thought in a very protective way that what we were doing was crazy and that I should get myself a real job. Beer is one of life's great pleasures for tens of millions of UK shoppers. And with more choice than ever before, it's a fantastic time to be buying beer.

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Baron Karan Bilimoria, 61, was the third-youngest person in the House of Lords when he took his seat in 2006. He was also the boss of Cobra Beer, Britain’s popular Indian beer brand. As of November 2014, Cobra had a market share of over 45% of all licensed Indian restaurants within the United Kingdom. [13] Products [ edit ] Burton becomes the new home of Cobra beer". Burton Mail. 2010-04-08. Archived from the original on 2014-12-04 . Retrieved 2011-11-27.

Cobra Premium (4.5%), an extra-smooth premium beer that is currently sold in 330ml and 620ml bottles. A draft version (4.3%) is also available. It is branded as Cobra World Beer for the UK market. Beer is a (usually) alcoholic drink that is made from grains that have been fermented using yeast. That's about it. Well, not quite. Actually, there's a vast array of ways to turn grain into what Australians like to call “the amber nectar”, and this buyer's guide will introduce the most popular. From 1996, Cobra Beer was brewed under contract by Charles Wells Ltd [7] and experienced strong growth in sales for the next ten years. Stouts – Made famous across the world by Guinness, stouts are also a mainstay on the global craft-brewing scene these days. Always marked out by their dark colour, stouts use roasted malts to impart their characteristic colour and have a strong flavour. Nowadays, they are surprisingly diverse, with Imperial stouts, oatmeal stouts, chocolate stouts, oyster stouts, milk stouts and porters vying for attention. Be warned though – stouts tend to be at the stronger end of the spectrum in terms of alcohol content as well as flavour.

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Obviously, that's just a cross-section of the most common beer styles. Along with those basic categories, you'll probably come across wheat beers, white beers, red ales, golden ales, honey beers, brown ales, cream beers and amber ales. There's a galaxy of different strengths, tastes and consistencies to discover. And, with brewers becoming more experimental and innovative all the time, there's never been a better time to top up your beer collection. The Top Beer Brands in the UK a b "Molson Coors buys 51% stake in Cobra". The Times of India. 24 June 2011. Archived from the original on 23 June 2013 . Retrieved 14 November 2011. Cobra Beer is an Indian beer brand manufactured in the United Kingdom. The group's primary product is a premium beer with an alcohol strength of 4.5% by volume (originally 4.8%). The beer was founded in 1989 by Karan Bilimoria [1] and Arjun Reddy. [1] A blend of water, malted barley, yeast, rice, maize wheat and three varieties of hops is used to produce the required characteristics. [1]The bottled version in the UK also contains sugar in its ingredients list. Even if you've been drinking beer for decades, you might be surprised by how much choice there is – and the many beer-drinking accessories that can add to the fun. So read on to find out how to tell a saison from a stout, and how to save money on the world's most popular brews. From the Reinheitsgebot to Craft Beer The result is a world that possesses hundreds of beer varieties and brands. It's definitely a golden age for beer drinkers, but with so much choice, it's easy to miss out. This guide will help you expand your palate and discover a whole new world of beer-drinking pleasure. What is Beer and How is it Made?