Alpro This Is Not Milk Whole Oat Chilled Drink, Vegan and Dairy Free, 1L

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Elbagerma, Mohamed A.; Alajital, A. I.; Edwards, H. G. M. (September 2014). "A Comparative Study on the Physicochemical Parameters and Trace Elements in Raw Milk Samples Collected from Misurata- Libya". SOP Transactions on Analytical Chemistry. doi: 10.15764/ACHE.2014.02002. S2CID 138302219– via ResearchGate. As part of the broader ‘It’s Not M*lk, it’s M*lk Believe’ brand proposition, the campaign sponsors Channel 4 Breakfast to position Alpro as the perfect partner for your morning cereal, helped along by spots on Grand Designs and Gogglebox. Ball, C. Olin (1943). "Short-Time Pasteurization of Milk". Industrial & Engineering Chemistry. 35 (1): 71–84. doi: 10.1021/ie50397a017. Eaves, Ali (August 24, 2015). "Is This the Best New Post-Workout Drink?". Men's Health. Archived from the original on March 30, 2018 . Retrieved March 29, 2018.

Phipps, Nikki. "Milk Fertilizer Benefits: Using Milk Fertilizer On Plants". gardeningknowhow.com. Archived from the original on June 30, 2015 . Retrieved June 3, 2015. Otter, Chris (2020). Diet for a large planet. USA: University of Chicago Press. p.115. ISBN 978-0-226-69710-9. Alpro is launching a multi-million-pound cross-channel campaign to mark the launch of its oat-based This Is Not M*lk.

Why create another alternative milk?

Rolf Jost "Milk and Dairy Products" Ullmann's Encyclopedia of Industrial Chemistry, Wiley-VCH, Weinheim, 2002. doi: 10.1002/14356007.a16_589.pub3 Homogenized milk tastes blander but feels creamier in the mouth than unhomogenized. It is whiter and more resistant to developing off flavors. [22] Creamline (or cream-top) milk is unhomogenized. It may or may not have been pasteurized. Milk that has undergone high-pressure homogenization, sometimes labeled as "ultra-homogenized", has a longer shelf life than milk that has undergone ordinary homogenization at lower pressures. [99] UHT

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