About this deal
Ben Parker, at home commercial director at Britvic, comments: “When people are on-the-go all day, we know it can be difficult to stay on top of keeping hydrated. Benefit drops are the ideal portable format for shoppers on the move, adding great taste and additional vitamins to their water. In fact, 32% of consumers have said they would be interested in buying cordials and squashes with added vitamins or minerals [2]. I had (still have a bit) the same anxiety around out-of-date foods. I wouldn't drink/eat anything that didn't taste nice regardless of whether I think it will make me ill or not. If the texture/smell/taste is off, the food is off.
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