McVitie's Jaffa Cakes Original Jaffa Jonuts Biscuits 4 Pack

Product Information

In 1927, McVitie & Price introduced the Jaffa Cake, named after Jaffa oranges, containing a simple combination of sugar and tangerine oil to form the sealed layer of jam in the middle. We didn’t want to overcomplicate things. The product itself is what people are most engaged with. So we wanted to keep it really simple, and really hero the product and the distinctive brand assets that we’re building with the brand,” she explains. In fact, the Jaffa Jonuts campaign is September’s most creatively effective out-of-home (OOH) ad, according to Kantar, thanks to its potential to drive both long- and short-term business impact. It follows Jaffa Cake bars and mini rolls as well as flavour variations of pineapple, cherry and passion fruit alongside the original orange.

Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned.

And indeed, Babb says the brand has seen an uplift in sales through September and October when the ad was live, building on an already “really successful” product launch.

Brands that experiment now and master how to use other channels effectively in a way that is coherent with the brand’s essence and reaches and resonates with key audiences will gain competitive advantage,” she says.The latest variation of the 94-year-old British classic - a Jonut - is a doughnut-shaped ring of sponge with the staple orange-flavoured filling and a dark chocolate coating. Babb says: “One of the things that we found really important when we were doing the creative was that we got the right tone and the playful tonality coming through. These Jaffa creations are described as a magic Jaffa combo with a twist. A soft dougnuty shaped sponge, filled with tangy orange filling, and topped with the classic Jaffa chocolate!⁣"