The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

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The writers who become successful aren't necessarily the most talented writers. The writers who become successful are the most consistent writers." I liked the book because it gives you a perspective on writing. I have begun incorporating it into my own writing - 1000 plus views on Quora in the first month.

The number of hours I spend consuming should never equal or exceed the number of hours I spend creating." The usual mistakes writers make here is they try to fit too many ideas into one single piece of content." Nicolas Cole discusses copywriting, claiming that most people are wrong about what it entails. But he never defines what it is. He tends to debunk common myths without giving his own definition or truth.Of course, one could just look through Cole's catalogue of Quora posts, Medium articles and Tweets to see this in action. But, Cole has thoughtfully curated his most successful posts and explained the techniques and structures that make them work so that you don't have to hunt for every article and study it on your own.

He also relies far too much on his own experience to support his arguments. In other words, almost everything he says is justified by little more than "this approach happened to work really well for me, so therefore it must be the way all other people should do it too, regardless of their skills, goals, or circumstances." That's not how an expert teaches. That's just incidental success that may not be repeatable in principle for others.What's more, as high as my to-read list gets, I know I'll return to this one as a vital reference material as a develop my online writing skills. It does not give false promises: Beating the game takes a hell lot of work. Every day. For as long as you want to play it. And really beating the game will involve playing different games, in different scenarios, with different skills.

What is your favorite piece of writing? It could be a book you read in your teenage years or an article you recently came across. What’s important here is whether what you’ve read has created a lasting effect on your writing style and how you tell your story. This book contains everything I know about online writing,” says Cole. “From going viral, to building a massive library of content that will continue to pay you dividends well into the future.”Either way, I think this is a must-own book, in print, if you're writing anything non-fiction-ish. Or maybe writing, period and full stop. (I haven't had time to see how much I use Cole's advice in my fiction.) I grabbed this book after seeing it recommended in several webs and podcasts and decided to give it a try. I don't write online, but I found the book entertaining nevertheless. I think in the long term it will change the way I interact with online content. Nicolas Cole has written for Forbes, Fortune, Huffington Post, and many more. He received his Bachelors of Arts in Fiction Writing from Columbia College Chicago. In this episode…