LG OLED48C14LB 48 inch 4K UHD HDR Smart OLED TV (2021 Model) with Advanced α9 Gen4 AI processor, 4K SELF-LIT OLED, Dolby Vision IQ and Dolby Atmos, built-in Google Assistant and Alexa, Black

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That’s all controlled by the brains of the TV, the latest incarnation of LG's Alpha 9 processor, the quad-core Alpha 9 Gen 4. With this new birth comes a few picture and sound upgrades. Object Enhancement is now sophisticated enough to recognise whole bodies as well as faces, animals, cars and other things. Sound can now be upmixed to an Atmos-virtualised 5.1.2. Cinema Home is the one to go for, though, for the very best that this TV can offer. Fine tune with the sharpness slider and adjust the colour temp to the look you like and you’ve got it all within a matter of minutes. Interestingly, it’s the preset called ‘Eco’ that gives the fastest access to the right SDR picture. That’s because the viewing is best without too many of the brightness boosters that would otherwise blow out all of the detail. Add in just a small level of the contrast enhancer, modulate just a touch with the contrast slider and you’ll pretty much have it all. It’s equally impressive as we head inside Ego’s craft. The sculpted white curves of the egg-shaped vessel’s interior look wonderfully three-dimensional so long as you don’t get drunk on the punch power that’s available with the contrast enhancer. With Peak Brightness on High and the HDR Tone Mapping filter at work, the picture finds an excellent balance between dynamism and subtlety. If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Dolby Vision IQand Dolby Atmos finish off things perfectly with amazing room filling sound and amazing visuals to bring the cinema experience to your living room.With over 40 years’ experience in high-end, digital audio, Meridian are one of the UK’s leading hi-fi companies. Pioneers in digital processing for speakers and lossless codec design, Meridian know more than most when it comes to digital music. Who better, then, to tune these LG TONE headphones to the highest standards – giving you premium sound across the board.

It’s the gaming features that will doubtless be the biggest draw for many, though. All four of the HDMI 2.1 ports are rated at 40Gbps and are capable of 4K@120Hz, VRR (in all current formats) and ALLM. Input lag, meanwhile, is less than 13ms. eARC is supported, too.

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The Alpha 9 Gen 4 does a decent job of upscaling a film that can come across as quite noisy. The filters take care of the worst of that while leaving some impressive skin details in the close-ups. Tom Cruise’s battle-hardened Reacher is complete with pits and scars and everything you’d expect.

One of the great reasons to buy an LG TV is that it comes with almost every feature available. In fact, pretty much the only compromise you have to make is that it doesn’t support Samsung’s HDR10+ standard. But, what with Dolby Vision still being the market leader in the dynamic HDR space, we don’t see that as much of a problem. There’s also Dolby Vision IQ, which you enable by turning on LG’s AI Brightness Setting while watching Dolby Vision content. This adjusts your screen’s output according to the ambient light in the room.LG’s powerful processing also helps in getting the very best from HDR10 material. Whether watching movies or gaming with HDR10 games, HDR10 Pro intensifies the regular HDR experience. HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture. Using a huge database of over one million visual date points, AI Picture Pro uses deep-learning algorithms to recognise content, remove noise and optimise the picture. AI Sound Pro leans from more than 17 million audio data points, identifying voices, effects and frequencies. From here it optimises the sound by genre, giving a more natural sound quality.

Electronic World TV, the home of cheap tvs, brings you the stunning 2021/2022OLED48C14LB. Combining the very latest OLED advancements and amazing upgrades theOLED48C14LB is at the very pinnacle of TV ownership.The audio performance of LG’s C-series has come on leaps and bounds over the last few years. Gone is the muddy fudge of rear-firing speakers in favour of a 2.2ch 40W set-up on the bottom edge of the TV. It’s a similar arrangement to the CX-range from 2020 but a different presentation. Clarity seems to be the watchword for this year and that feels like the right decision, even if that means sacrificing a sense of impact here and there. Weguarantee you won't find the OLED48C14LBcheaper then us here at Electronic World TV, the home of cheap TVs!