Design as Art: Bruno Munari (Penguin Modern Classics)

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Lamps, road signs, typography, posters, children's books, advertising, cars and chairs – these are just some of the subjects to which he turns his illuminating gaze. There are limits of how far simplicity of structure can be taken, and it is exciting to push things to these limits. Bruno Munari was among the most inspirational designers of all time, described by Picasso as ‘the new Leonardo’.

The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.

Munari attempts to dismantle the myth of the artist as a genius and removes the idea that those labelled as purveyors of refined taste and culture should be restricted to academicians or the general social elite. Okładka jest biało-czarna i ascetyczna w formie, ozdobiona jedynie rysunkami Munariego, które pojawiają się ponownie, lecz w większej ilości, przy okazji tekstu Character Building; w środku próżno szukać jakichkolwiek zbędnych elementów, krój pisma jest przyjemny i dobrze czytelny, a lekko brązowy papier nie powoduje męczących oczy kontrastów (należałoby pokazać tę książkę każdemu wydawcy, decydującemu się na drukowanie podręczników akademickich na obrzydliwie lśniącym, kredowym papierze). Każdy artykuł z książki Munariego jest niewielkich rozmiarów esejem, roztrząsającym pewien aspekt z dziedziny projektowania – najczęściej dotyczący psychologii patrzenia, a poza tym ogólnej filozofii tzw. The takeaways are truly your own as a creative person, so its kind of a make-what-you-will of these essays, here is what Bruno Munari has to say about design stuff. I will say its the bridge between science and everyday life and thats my own philosophy what design is, you may have your own Idea about it!

The designer of today re-establishes the long lost contact between art and the public, between living people and art as a living thing”. A poem only communicates if read slowly: only then does it have time to create a state of mind in which the images can form and be transformed. Najbolji učitelj dizajna je priroda i njena rešenja su dragocena svakom ko želi da se dizajnom bavi.His simple answer was 'it was the most suitable and it was the cheapest' and I know its much more complicated than that! Grają trąby, drżą góry, artyści-projektanci, otoczeni świetlistym halo zniżają się do poziomu profanów, przekazując im swój święty ogień! One of the last surviving members of the futurist generation, Bruno Munari’s Design as Art is an illustrated journey into the artistic possibilities of modern design translated by Patrick Creagh published as part of the ‘Penguin on Design’ series in Penguin Modern Classics.

Munari’s very mid-century Italian humour pairs well with his immense knowledge of the tradition of commercial design as an art form. Autor zauważa, że naturalne materiały, które nie zostają w żaden sposób zabarwione, starzeją się lepiej, podczas gdy te, których kolor zmieniono, prędko brzydną. For me, Design as Art might be the definitive book on design, because it's precise, smart, and humorous, and because I've never before read anyone talk about design with such combination of joy and gentle scolding that at times I needed to close the book and laugh to myself. Should we design objects on the sole merit of personal aesthetics and upon the Platonic plane of Ideal Geometry? We use Google Analytics to see what pages are most visited, and where in the world visitors are visiting from.Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs – these are just some of the subjects to which he turns his illuminating gaze. Skórka pomarańczy jest bardziej mięsista, niż kiedykolwiek, groszek sprawia problemy nieprzewidywalnością zawartości opakowania, a róża to pozbawiony funkcji przerost formy nad treścią. I haven’t done a proper book review in the past few months, but since Scupp seems to be keeping up, I suppose I’m OBLIGATED to. To nije nikakav neposredni zaključak knjige, već moje dopisivanje, zasnovano na onome što o Italiji možemo misliti u odnosu na svet mode, dizajna, umetnosti. Dizajn je i poziv na estetsku igru prepoznavanja i upoznavanja sa svetom, pravljenje prirode u prirodi.