Dead Man's Fingers 40% ABV Hemp Rum, 70 cl

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Dealers wanted” would be understood as a reference to drug dealers, the ASA ruled, while in context, the use of “chilled, man” would be understood as a slang reference to the mental effects of cannabis.

The ASA upheld the complaint that the adverts linked alcohol to illicit drugs, stating those who saw the ads would generally be aware that hemp and CBD were derived from the cannabis plant.

The second complaint that the adverts appealed to under-18s was not upheld after the ASA ruled the design and colours would not appeal any more to under-18s as they would to over-18s. Thirdly, the trade magazine advert, published in July 2019, stated “dealers wanted” and featured a bottle of Dead Man’s Fingers Hemp Rum. Accompanying text said: “Dead Man’s Fingers has crafted a version of their classic Caribbean rum infused with natural hemp and CBD,” along with: “Mixed with coke or ginger ale, it’s delicious, unexpected and always chilled, man.” As such, the ASA has told Halewood International the ads cannot appear again in their current form, and any future advertising much not link alcohol to illicit drugs or suggest the ability to change a person’s mood. It also has a bad rep because of a few bad eggs are selling mislabeled products labelled as CBD oil when they are really just hemp seed oil that contains a trace amounts of CBD. Some have tried to profit on the confusion by selling hemp seed oil as CBD oil at a high price, effectively taking advantage of customers. It’s totally worth trying on its’ own or mixed with a cola. It’s a fantastic rum from Cornwall and contributes to making my favourite biscuit in the range.

When I get a drink like this, I do worry that it’s being sold on its novelty value so tend to be more critical. I needn’t have worried here. The nose is quite sophisticated. There is that distinctive hemp aroma, not strong, but it’s there. It’s like when you walk along the street and you get that unmistakable smell – hello, who’s been smoking? There are floral elements too, with citrus and chocolaty-caramel notes as well.

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It also argued that the colour, content and imagery in the adverts were “adult in tone and nature” and therefore not likely to appeal to those under 18. Well, there is a bit of a thing with CBD happening in the drinks world. I’ve a CBD-infused gin sitting on the shelves waiting to be tasted too. What is CBD?